Proposed Changes for 2009
February 5, 2008 Las Vegas News 5 CommentsWe circulated a proposal the other day among the exhibitors. Now we’re expanding the discussion here. Keep in mind that this is something that CES cannot consider doing at its own show. Also bear in mind that the proposal is currently in the comment stage. It won’t be implemented in any form absent a consensus among the exhibitors. Also, next year, both T.H.E. Show and CES return to the more “user-friendly” schedule of Thursday - Sunday (Jan 8 - 11).
The proposed ideas and the comments have been abbreviated. The comments are copied here in full, except for the names of the exhibitors.
We would like your opinion on a proposal to make a slight adjustment to the way that The Home Entertainment Show is used by you - the exhibitors and potential exhibitors - to promote and expand your business.
Proposal We are thinking of including “Audiophile Invited Guests” just as the Rocky Mountain Audio Fest does. We would designate Sunday (the closing day) as both a “Trade and Public” convention. Through high-end retailers, installers and distributors throughout the Las Vegas valley, we would invite “in” discriminating Audiophiles within the community, as well as through our extensive Audiophile database world-wide. This has never been possible in the past. Las Vegas was too small. But now, with the exploding population of two million and growing, it will not be difficult to promote T.H.E. Show through local Jazz Stations, Classical Music outlets, etc. Keep in mind, this invitation won’t be found at Best Buy or Sam’s Club: only the most educated and sophisticated “ears” will be approached.
Proposal - Part 2 Related to this, we further propose that there be an auction or sale of equipment on closing day. This, of course, is beneficial on several different levels. To you, the exhibitors, it means perhaps “selling your demo equipment” rather than absorbing those ever-increasing freight costs. We have spoken with the Nevada State Tax Bureau and this is OK with them, as long as taxes are filed on sales. (The Record and CD folks in the Parthenon ballroom can tell you how easy this is. It’s a small form, estimating total sales, calculating taxes and mailing it into the bureau.)
Finally… As I mentioned earlier, this is NOT a “done deal”. We want to hear from you. If you think it’s a great idea, we’d like to know. If you think it’s terrible, we would like to know as well. Our minds are fairly open and, as always, we welcome your “constructive” suggestions and thoughts.
And here are some of the many replies we got in response:
I think your idea is a great idea! It adds value to the show. The added visibility is probably enough for our small shop to justfiy attending as a exhibitor where previously we could not have justified the expense. Please follow thru on this!
I very much like the idea of inviting the consumer public on the last day. I think the selling of equipment is a given, especially if the consumer public chooses to attend. I do not like the idea of heavily promoting the idea of buying the show demo. We occasionally will sell a demo piece direct at show; however it is frowned upon by some dealers. I would not have an auction, which seems very unprofessional for this type of show. I think the fact that the consumer public is in attendance, the buying of demo gear is just a natural thing that happens, however not a good thing to promote.
Simply put, I think these are wonderful ideas on both counts. We are all for it.
Richard:
All good ideas, but I already told you that.
You must have thought of these ideas while sipping on my wine, yes???
By the way, if you want more publicity, why not make it an option for the manufacturers to donate part of their sales proceed to local charities?
how about a pre-show party with rooms open wed eve. ? and ending the show sat.? overlapping CES and doing a schedule of wed eve. through sat. you asked ; )
a lot of people get in early and this would be a chance to get em before they hit the CES etc. and while they’re fresh.
i kind of like your idea of turning sunday into a public show but i wonder if we’d really see much more serious traffic than there is now? also by sunday who wants to deal with the general public, ‘kicking tires’….????? most of us really want to interact with the press, and international distributors and US dealers, pretty much in that order. there are a lot of regional shows and most of us don’t come to vegas with those expectations. i found a lot of ‘non official’ people already made it to my room and i question if sunday as a local show would help much in that regard.
Outstanding ideas. Las Vegas has a very small High End market and having
the opportunity to buy gear is great.
All the Best
I think this is a great idea….the more the merrier.
As far as proposal #2, that can be optional for each manufacturer/distributor. Some sales have transpired over the years, albeit under the radar.
Perhaps not the greatest idea.. any chance of adding a day or two before or after the CES show? starting or ending earlier?
I, for one, want to spend time at both shows and transportation to THE SHOW is a pain from the Venetian. I’m always guilty and torn where I’m going to be. We have dealers in both shows…Another thought, might escalate the costs, but what about a hotel on the strip, within walking to the Venetian.. can’t beat ‘em, join ‘em.. i know, sacrilege, you’re thinking… it’s a tough one…
I suspect that this kind of swap-meet might be good for your internet manufacturer/retailers (direct sale), your software guys, etc - but I don’t think that any of the larger distributors or manufacturers would want to take part too openly because it may spook their dealers and lose them overall market share.
CES is becoming less imperative as the costs increase, the ROI decreases, and regional shows like RMAF fill in the gaps. As I wrote to Richard in my last email to him, an April regional show in Napa Valley that mirrored RMAF would be more productive, less expensive, and less stressful and distracting than CES. High End audio deserves its own shows - we’re just lost in fat-folds of the CES juggernaut.
I believe the proposals are sound. The only problem with Proposal 1 is that the last day tends to be pretty slow anyway and a lot of companies break down early. However, being a weekend-day, this will improve things.
I believe Proposal 2 will help Proposal 1, by giving attendees a reason to stick around. We participated in an auction that was done via Audiogon several years ago at T.H.E. Show and it was effective.
I offer this feedback regardless of whether we will show only at CES or also attend THE Show.
I agree with your proposals completely ! As a system Designer/Builder you could help the installer side of the equation with a third option ! By letting Hi End Audio/Video equipment makers and Installers/Designers combine their talents to showcase high quality systems in each demo room , giving T.H.E. SHOW the most complete look at how 2ch stereo or highend Hometheater systems theater can be visualized in the home environment !! Even in small rooms , installers could show how to best install a high quality play back system ! That way everybody wins ! Your first two proposals are perfect , but my third option could give you the real world advantage on CES for now on ? Thanks for listening to one of your friends
I’d suggest, if I may be so bold, to make the first day trade and the remainder being public days. Also, the ‘auction’, or rather sell day on the last day is brilliant! Shipping costs being what they are and all… So that is my vote ?
BTW, you guys rock!!!
Hello all, although we done actually manufacture finished goods, we understand the plight of the show with regards to being more innovative.. I think this idea works very well indeed. Another option you may want to consider is what we do at our show in Montreal, The Festival du Son et Image. The mornings from 8am to 12noon are for industry only plus one dedicated day, the Rest of the time is for the public at large, the Festival charges the consumers around 5.00 a day? or a package deal for all of them, our show here is packed!!! mind we don’t have a competing show next door.. but the end result is great numbers and excellent sales for many of the manufactures either via show discounts as well as so many of them today sell direct anyway..i f you want more information let me know. Always glad to help.
Thank you for you enthusiasm and support.
Firstly, [we] had nothing but positive comments regarding their experience as exhibitors at T.H.E. SHOW this year….
One thing, Nevada State all fine and dandy but there is No Way that folks like us from outside the U.S. could ever participate in anything that means we are leaving any cargo/freight/dutiable goods behind. In order to bring our exhibition materials to the US, now it goes way beyond the inconvenience of a T.I.B. (temporary import bond). Litigious does not begin to describe the experience and the procedures. Each CD and piece of printed advertising is considered and counted and valued on our documents. Even if we did two Commercial Invoices and only one T.I.B. we would be stuck if the items not on the T.I.B. did not sell. Really tough these days.
I think the first proposal is an excellent idea. The added exposure to the audiophile community could be quite positive.
As for Part 2, I’m not so sure. For some (the less hi-end products or those from other continents), it might be of benefit. However, I attempt to minimize the appearance of equipment “dumping” on-line. It hurts my product’s reputation, and I think it hurts the Hi-End marketplace in the long run. I think the folks who are into selling their demo gear do it anyway. Actively promoting it is going too far, I fear. Just my 2 cents.
I think that Invited Audiophile Guests on the last day of THE show makes good sense. The attendance needs to grow, and this is a good way. I am not sure of the wisdom of an auction or discount sale of equipment on that day though.. We don’t want to look like a bargain basement.
My two cents.
The last thing as an exhibitor I would want is a bunch of consumer tire kickers on the last day. I’ve just busted my ass for three days and by noon on the last day I am staging the load out. Also, an auction would not be a good idea as would undermine distribution with authorized dealers.
I definitely appreciate your willingness to innovate and try new things.
As for allowing private audiophiles into the show – as far as I’ve been able to tell in a decade of exhibiting, they’re already coming. I don’t see much of a barrier for anyone to get into any show they want, as long as they have a modicum of determination and perhaps some creativity with fabricating a business name (I’ve seen some of the same DIY guys at CES since I first started going). I’ve always liked consumer oriented shows like RMAF and the Stereophile shows, because ultimately you’re selling to the public and it’s nice to expose them to a product they may not otherwise see. There are always a certain number of time waster types who just want to peek under the hood and waste your time, but like I’m saying – they’ve been with us all along.
Now, if you think this will boost attendance some, then I’m all for it. If we can expose our industry to truly new recruits, then I would think everyone would (or should!) be wildly enthusiastic about that, because the insular clannishness that this industry sometimes exhibits is part of the reason it has struggled. I think inviting the people to the show who are perhaps non-traditional customers – that is, people with the wealth and taste to appreciate high-end audio, but not necessarily the prior exposure – would be a great idea.
I think the way the audio industry has fractured across so many physical venues (and the attendance problems it creates) is the only thing that really bums me out about CES. I think we’re getting better sound and actually have the luxury of allowing people to quietly listen when exhibiting with you, but our sound was so good this year that it seemed a shame not to present it to more interested ears. The Venetian was mobbed by contrast (I made it over this year to scout it out), but layout and lousy rooms made the traffic too much of a good thing.
So, I’m fundamentally all for strategies to drive more traffic, as long as they don’t appear desperate or unbecoming to the image that high-end, high-performance products should have. For instance, I would never advocate showing next to the Adult industry crowd, no matter how much traffic it generated. It’s basically the whole “casting one’s pearls before swine” concept – whatever is done needs to be done tastefully, IMHO.
As for the auction, I tend to think that this wouldn’t be terribly relevant to producers of $100k systems like us, but I’d love to be proven wrong! I see this as being successful for tweaks, CDs, and other more affordable accessories than for big-ticket gear. I can’t think of any objections I have to it though.
Thanks for your time and efforts to promote our industry!
Many more replies were received, and they all amounted to simple affirmations of which this message is typical:
Everything sounds good to me, please include me in the consensus as “Yes” to all proposals.
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So now we have decided to expand the International area (a.k.a. Japanese) to include both buildings 6 and 7.